Getting Buy In From the Top

One of the biggest reasons analytics projects fail is that they are not fully supported by senior management.

According to Gartner, more than half of all analytics projects fail because they aren’t completed within budget or on schedule, or because they fail to deliver the features and benefits that are optimistically agreed on at their outset.

I’ve seen a lot of studies like this, asking why big data projects fail, why companies come up short with their digital transformation efforts or why going out and hiring a rock star, data scientist fails to fix everything.

Quite often it’s because the bosses never really believed that great analytics was going to be make much of a difference as compared to just basic analysis and reporting.

I’m fact, lack of management support, was among the top 3 reasons analytics projects fail in a survey I conducted of over 700 analytics professionals via LinkedIn a few years ago.

When someone in an organization identifies a need for better analytics, one of the first things they need to do is get buy in from the top.

In a lot of cases, people will just jump to the conclusion that this is a technical problem. One that can be fixed with a technical approach.

However, it’s often the case that the real problem is in the culture of the business. And when that’s the case, technical solutions usually fail.

I recently wrapped up an 18 month training project with Accenture’s operations in the Philippines. We trained over 400 Accenture team members in Applied Analytics at the request of their top brass.

Their support was essential in getting the ball rolling, fine tuning the training curriculum and filling up each class with 25 analytics minded employees.

Wether it be sending people to a training, buying a new piece of technology or adding staff, you’ll need their support to make sure you are successful.